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The domain states the following, "If you are looking to order Amsoil products you can do so here." I observed that the web site also said " There you will find information on purchasing any Amsoil product online or even how to become a dealer or preferred customer." They also stated " Status is a low cost to get started and gives you wholesale pricing up to 25 off on synthetic oil, transmission fluids, all Amsoil products. This is a good overall value. I started using Amsoil in my car that I drove 162 miles round trip to work in." The meta header had where to buy amsoil as the first keyword. This keyword was followed by synthetic oil, dealer, and amsoil which isn't as important as where to buy amsoil. The other words the site uses is amsoil dealer.dealers. start a business is also included and might not be seen by web crawlers.